Development and execution of a comprehensive, highly visual, unified design system, and imagery across the entire Chilewich brand.
Photo art direction Video direction Design Packaging Website Promotional materials Social media Window displays
Photography: Antoine Bootz, Cerruti Draime, VIctoire Coyon, Pippa Drummond, Victor Schrager, Megan Senior
Motorola’s shift to a dual brand system, Moto and Vibe, required new brand imagery.
Art Direction for the new product introductions.
Photography: Ben Pogue
What is Beauty?
Darling Magazine with Melanie Acevedo. An editorial story that explores how women from different ethnic groups, backgrounds, and ages, feel about beauty.
Multi-page editorial story with accompanying promotional book.
Photography: Melanie Acevedo
The New York Times and T Magazine
Varied projects including advertising campaigns, branding, video and promotional items. See “marks” section for more work.
The luxury bedding company based in Northern Italy.
Creative direction Photo art direction Graphic Design
Photography: Antoine Bootz, Jim Bastardo
Brunschwig & Fils
The prestigious brand, founded in France. Creators of luxurious fabrics, wall coverings, trimmings, furniture and carpet.
Creative direction International advertising Packaging Promotional materials
Photography: Roland Bello
Girls From Savoy
Brand that creates and curates original clothing for chic, feminine women.
Creative direction Website design Photo art direction
Photography: Nadya Wasylko, Ryan Michael Kelly
Jonathan Adler brings "style, craft and joy to your life."
Creative direction Design and Photo art direction with 3+ Collective
Photography: Melanie Acevedo
Featured Marks and branding
The New York Times Warby Parker Sephora (logo + typeface design) The Brooklyn Home Company Nordstrom (with 3+ Collective) Jack Rogers (with 3+ Collective)
Chilewich: To Err Is Human One of a series of videos that explains how easy it is to keep Chilewich floors clean and beautiful. Direction, Art Direction, Set Design, Styling DP: Casey Showalter Editing: http://www.evertruecreative.com/
C Wonder Promotional video promoting the colorful, magical store, C Wonder. Creative Direction: 3+ Collective Director: Thomas C. Card Editing and graphics: www.evertruecreative.com
The New York Times Video promoting the constantly evolving array of advertising vehicles for the most established brand in publishing, The New York Times. Concept + design Editing and graphics: www.evertruecreative.com Music. www.volume.ms
Chilewich: To Err Is Human
Promotional video promoting the colorful, magical store, C Wonder Creative Direction: 3+ Collective Director: Thomas C. Card Editing and graphics: www.evertruecreative.com
The New York Times
Video promoting the constantly evolving array of advertising vehicles for the most established brand in publishing, The New York Times. Concept + design Editing and graphics: www.evertruecreative.com Music. www.volume.ms
Group Design Director Droga 5. Cover Girl presentation. A clear, modernization of messaging, brand visuals, color palette, color bar and typography. Changing the look and feel of typical mass-market beauty products to reflect the attitude of millions of makeup wearers who use makeup as tools of self-expression, not as a way to satisfy someone else.
The home decor division of the uncommonly chic store.
Concept Art direction Design Typography
Photography: Roland Bello, David Meredith
Group Design Director at Droga 5. Managing a refined overhaul of all brand visuals, color palette, typography, and tone of voice which culminated in the creation of compete brand guidelines that encompass and organize all divisions of Chase Bank.