Leading a creative refresh for one of the most respected luxury stone and tile brands, Artistic Tile. My focus is on elevating the visual language and shaping a more modern, cohesive brand presence across photography, video, rendering, design, and digital.

Directing and mentoring a multidisciplinary team, guiding them toward stronger creative standards, clearer processes, and higher-quality execution. This includes refined campaign imagery, updated design systems, improved social and digital content, and more polished presentations both online and in the showroom.

The ongoing effort centers on aligning the brand’s look and feel with the craftsmanship of its slabs, mosaics, and surfaces. The goal is to ensure Artistic Tile’s creative presence consistently reflects its leadership in luxury interiors, architecture, and design.

A brief look at the brand’s visual evolution appears at the end of the page.