This project involved a comprehensive revamp of the premium bathroom brand, Robern. The objective was to create new, elevated branding, storytelling, photography, a website, video, social media presence, and a new workspace design, all worthy of Robern’s beautifully crafted luxury products.

After thorough research into the history of Robern, I developed an extensive brand story, a complete brand redesign, and guidelines. These provided clear guideposts for all subsequent visual and verbal elements of the rebrand. Robern’s new look and feel now match their design authority in the space. The icing on the cake is the high praise the rebrand received, which supported financial growth objectives and brand awareness strategies.

Further down, you’ll find a brief evolution of this visual system.