DROGA5

PRIDE INSTALLATION

So much of my time was spent on the computer and I was itching to create something without using a keyboard. I came up with an idea to install a rainbow string installation over the stairs at the center of the agency. A perfect way to celebrate Pride month.

One of the great things about working for a successful ad agency like Droga5 is that if you have a creative idea that isn’t wildly expensive and sends a positive message, they will probably give you the green light to make it.

I asked my talented designer friend, Fabian Grateroles, to help me install it. It took about a day and 12,000 steps. The end result was a vibrant and subtle celebration of pride.