This project encompassed a complete revamp of the premium bathroom brand. The objective was to create new, elevated branding, storytelling, photography, a website, video and social, all worthy of Robern’s substantial and beautifully crafted, luxury products. 

After thorough research into the history of Robern, I created an extensive brand story, a complete brand redesign and guidelines. These provided clear guideposts for all of the subsequent visual and verbal territories of the rebrand. Robern’s new look and feel now match their design authority in the space. The icing on the cake is the high praise the rebrand received, which underpinned financial growth objectives and brand awareness strategies.