The objective of this project was to present a brand new name, brand book, and view book for the prestigious boarding school that was founded in 1850 by Frederick Gunn.

This was a big change for the school community so we needed to come out strong. To bring excitement to the new name, The Frederick Gunn School, from The Gunnery. To confidently proclaim that the beliefs of the school’s founder and history informed the future. 

In the 1800s Mr. Gunn had a deep appreciation for the natural world, believing that in nature, students understand themselves as humans and their place in the world. He took a principled stand against slavery and spurred students (and the town at large) to examine their beliefs. “If you’re going to change—Go bold! Go Gunn!”