As the first Creative Art Director at Chilewich, my responsibility was to envision and implement a new design language for the global textile brand. I oversaw the development and execution of a comprehensive, highly visual design system alongside updated imagery across the entire Chilewich brand. We showcased the innovation and intelligence of Chilewich's products for residential, hospitality, and contract settings. All aspects of the brand presence were revamped; photography, video direction, design, typography, packaging, website, and social media. Working closely with Sandy Chilewich and a small but mighty team, we transformed the Chilewich brand presence, exceeded financial goals, and set the stage for future success.